Coors Light Makes Marketing Shift After Ads Got Too Serious - AdAge.com

Coors Light Makes Marketing Shift After Ads Got Too Serious - AdAge.com | marketing - Google News | March 05, 2018 at 09:02AM

AdAge.com

Coors Light Makes Marketing Shift After Ads Got Too Serious AdAge.com Coors Light will talk more about its beer and less about human achievement as it seeks to reverse a sales slump. The ad shift—which includes more emphasis on its classic "World's Most Refreshing Beer" tagline— is another sign of a burgeoning backlash ... and more »

March 05, 2018 at 09:02AM | marketing - Google News
Coors Light Makes Marketing Shift After Ads Got Too Serious - AdAge.com
marketing - Google News