Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance - Harvard Business Review

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance - Harvard Business Review | marketing - Google News | March 21, 2018 at 05:14PM

Harvard Business Review

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance Harvard Business Review If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. And these days, it could also mean that you're giving up something priceless: your relevance. That's because the “loyalty ...

March 21, 2018 at 05:14PM | marketing - Google News
Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance - Harvard Business Review
marketing - Google News