The pros and cons of marketing operations as a corporate vs. field function - Marketing Land

The pros and cons of marketing operations as a corporate vs. field function - Marketing Land | marketing - Google News | March 02, 2018 at 05:46PM

Marketing Land

The pros and cons of marketing operations as a corporate vs. field function Marketing Land Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view of marketing and big-time pressure from the C-suite for marketing to contribute ...

March 02, 2018 at 05:46PM | marketing - Google News
The pros and cons of marketing operations as a corporate vs. field function - Marketing Land
marketing - Google News