The Secret to a Successful Marketing Campaign? A Good Movie, Execs Say at Variety's Massive Summit - Variety

The Secret to a Successful Marketing Campaign? A Good Movie, Execs Say at Variety's Massive Summit - Variety | marketing - Google News | March 21, 2018 at 09:58PM

Variety

The Secret to a Successful Marketing Campaign? A Good Movie, Execs Say at Variety's Massive Summit Variety Amid sagging movie theater attendance, competition from streaming platforms and a wider range of entertainments options, a successful movie marketing campaign still boils down to one simple axiom: A good movie. That was the consensus of a panel ...

March 21, 2018 at 09:58PM | marketing - Google News
The Secret to a Successful Marketing Campaign? A Good Movie, Execs Say at Variety's Massive Summit - Variety
marketing - Google News