Why Brands Struggle When Marketing to an Envious Consumer - Adweek

Why Brands Struggle When Marketing to an Envious Consumer - Adweek | marketing - Google News | March 25, 2018 at 09:07PM

Adweek

Why Brands Struggle When Marketing to an Envious Consumer Adweek But when the new context is envy and the most powerful medium on Earth makes us feel worse about ourselves after spending time with it, should a brand even use it? One answer is to consider the power of opposites, or opposing ideas which create tension ...

March 25, 2018 at 09:07PM | marketing - Google News
Why Brands Struggle When Marketing to an Envious Consumer - Adweek
marketing - Google News