City A.M. |
Influencer marketing, fake followers, and sponsored content. Can brands and consumers trust online creatives?
City A.M. Consumer goods giant Unilever said that it would no longer work with influencers who buy followers, and called for greater transparency of influencer marketing. The news raised questions about “fake” influencers, who boost their follower count ... |
June 25, 2018 at 01:03AM | marketing - Google News
Influencer marketing, fake followers, and sponsored content. Can brands and consumers trust online creatives? - City A.M.
marketing - Google News
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