Central Penn Business Journal |
The Whiteboard: IHOP's faux name change is a great marketing idea, but is it good for the brand?
Central Penn Business Journal As a marketing move, this is brilliant work. IHOP threw out a teaser campaign that unleashed a tidal wave of Internet snipes and counter snipes and with tongue firmly planted in cheek continued the ruse as customers, marketing pundits and competitors ... |
June 24, 2018 at 06:11PM | marketing - Google News
The Whiteboard: IHOP's faux name change is a great marketing idea, but is it good for the brand? - Central Penn Business Journal
marketing - Google News
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