Douglas Merrill: Marketing You Can Measure - Wall Street Journal (blog)

Douglas Merrill: Marketing You Can Measure - Wall Street Journal (blog) | marketing - Google News | March 26, 2015 at 06:00PM

Douglas Merrill: Marketing You Can Measure Wall Street Journal (blog) Are you able to tie your marketing investments directly to revenue? If your answer is no, my advice is: steer clear. Avoid what you can't measure. Many startups make the mistake of focusing their marketing on “brand awareness.” Brand awareness is a ...

March 26, 2015 at 06:00PM | marketing - Google News

Douglas Merrill: Marketing You Can Measure - Wall Street Journal (blog)

marketing - Google News