Use location marketing to enhance brand relevance, but don't become Big Brother - The Guardian

Use location marketing to enhance brand relevance, but don't become Big Brother - The Guardian | marketing - Google News | March 23, 2015 at 07:04AM

The Guardian

Use location marketing to enhance brand relevance, but don't become Big Brother The Guardian Location-based marketing will only work when you focus on what makes consumers' lives easier or more interesting. The evolution of the smartphone has provided us with unparalleled convenience and access to data, but this access goes both ways.

March 23, 2015 at 07:04AM | marketing - Google News

Use location marketing to enhance brand relevance, but don't become Big Brother - The Guardian

marketing - Google News