Why A Baseline Is Essential To Accurate Marketing Attribution - Marketing Land

Why A Baseline Is Essential To Accurate Marketing Attribution - Marketing Land | marketing - Google News | September 30, 2015 at 12:10PM

Marketing Land

Why A Baseline Is Essential To Accurate Marketing Attribution Marketing Land Accurately measuring the return on your marketing initiatives can be a struggle for any company. However, it's universally acknowledged that every marketer needs to do so in order to grow their business effectively. Many marketers rely on last-click ...

September 30, 2015 at 12:10PM | marketing - Google News
Why A Baseline Is Essential To Accurate Marketing Attribution - Marketing Land
marketing - Google News

Sony Calls Until Dawn a Sleeper Hit, Addresses Lack of Marketing - IGN

Sony Calls Until Dawn a Sleeper Hit, Addresses Lack of Marketing - IGN | marketing - Google News | September 30, 2015 at 05:41PM

IGN

Sony Calls Until Dawn a Sleeper Hit, Addresses Lack of Marketing IGN In fact, the Sony exec went so far as to call to Supermassive Games' PS4 exclusive a sleeper hit. "We can say it's a sleeper hit," he told Eurogamer at EGX. "Once it's recognized, originating with consumers, the marketing department can continue to ... and more »

September 30, 2015 at 05:41PM | marketing - Google News
Sony Calls Until Dawn a Sleeper Hit, Addresses Lack of Marketing - IGN
marketing - Google News

RealtyTrac adds targeted marketing lists to data offerings - Inman.com

RealtyTrac adds targeted marketing lists to data offerings - Inman.com | marketing - Google News | September 30, 2015 at 11:52AM

RealtyTrac adds targeted marketing lists to data offerings Inman.com More real estate agents are looking to market properties to potential buyers outside of their market. RealtyTrac is finding more ways to utilize and sell its data, and now it offers targeted marketing lists. Platform customers will pay per property ... and more »

September 30, 2015 at 11:52AM | marketing - Google News
RealtyTrac adds targeted marketing lists to data offerings - Inman.com
marketing - Google News

Companies struggle with content marketing strategy, report says - Crain's Cleveland Business (blog)

Companies struggle with content marketing strategy, report says - Crain's Cleveland Business (blog) | marketing - Google News | September 30, 2015 at 12:50PM

Crain's Cleveland Business (blog)

Companies struggle with content marketing strategy, report says Crain's Cleveland Business (blog) The report, “B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America,” is produced by CMI and MarketingProfs, and it's sponsored by Brightcove. It includes findings from 1,521 North American business-to-business marketers. This is ... Content Marketing's $40 Billion MissBusiness 2 Community Add Analytics to Improve Automated B2B Marketing ResultsData Informed 2016 B2B Content Marketing Benchmarks, Budgets, and TrendsMarketingProfs.com (subscription) B2B Marketing Online all 13 news articles »

September 30, 2015 at 12:50PM | marketing - Google News
Companies struggle with content marketing strategy, report says - Crain's Cleveland Business (blog)
marketing - Google News

Increase Social Engagement with Event Marketing - Practical Ecommerce

Increase Social Engagement with Event Marketing - Practical Ecommerce | marketing - Google News | September 30, 2015 at 02:27PM

Practical Ecommerce

Increase Social Engagement with Event Marketing Practical Ecommerce Event marketing can be a cornerstone to your social engagement strategy. Regardless of whether your enterprise is multichannel, omnichannel, or ecommerce only, you can take advantage of any business-related event to increase your social engagement.

September 30, 2015 at 02:27PM | marketing - Google News
Increase Social Engagement with Event Marketing - Practical Ecommerce
marketing - Google News

How to get all departments on board with marketing technology - iMedia Connection

How to get all departments on board with marketing technology - iMedia Connection | marketing - Google News | September 30, 2015 at 07:40PM

How to get all departments on board with marketing technology iMedia Connection Marketing technology is fast becoming the standard for retailers and other B2C companies aiming to connect with their target audience. In fact, a recent article in eMarketer stated that desktops, laptops, notebooks, tablets, smartphones, wearables ...

September 30, 2015 at 07:40PM | marketing - Google News
How to get all departments on board with marketing technology - iMedia Connection
marketing - Google News

Medical marijuana business in Illinois starts $1 million marketing campaign - Chicago Tribune

Medical marijuana business in Illinois starts $1 million marketing campaign - Chicago Tribune | marketing - Google News | September 30, 2015 at 08:35PM

Chicago Tribune

Medical marijuana business in Illinois starts $1 million marketing campaign Chicago Tribune Now growing in Illinois." The promotions feature the company logo and refer people to more information at crescolabs.com. Cultivation centers may market to doctors and dispensaries, but Illinois Department of Agriculture regulations state: "Cultivation ... and more »

September 30, 2015 at 08:35PM | marketing - Google News
Medical marijuana business in Illinois starts $1 million marketing campaign - Chicago Tribune
marketing - Google News

Counterintuitive Marketing: Short Copy Does Not Sell Better - Huffington Post

Counterintuitive Marketing: Short Copy Does Not Sell Better - Huffington Post | marketing - Google News | September 30, 2015 at 06:57PM

Counterintuitive Marketing: Short Copy Does Not Sell Better Huffington Post Much of the marketing that is done is based on conjecture with little application of knowledge or bona fide data. Marketers, who never really learned marketing deeply enough, base their judgments on their opinions, which are too often shaped by ...

September 30, 2015 at 06:57PM | marketing - Google News
Counterintuitive Marketing: Short Copy Does Not Sell Better - Huffington Post
marketing - Google News

How Smart Marketing Transformed EpiPen Into A Billion-Dollar Product - NPR

How Smart Marketing Transformed EpiPen Into A Billion-Dollar Product - NPR | marketing - Google News | September 30, 2015 at 06:25PM

How Smart Marketing Transformed EpiPen Into A Billion-Dollar Product NPR How Smart Marketing Transformed EpiPen Into A Billion-Dollar Product. September 30, 2015 5:24 PM ET. Audio for this story from All Things Considered will be available at approximately 7:00 p.m. ET. NPR's Robert Siegel talks to Bloomberg Business ...

September 30, 2015 at 06:25PM | marketing - Google News
How Smart Marketing Transformed EpiPen Into A Billion-Dollar Product - NPR
marketing - Google News

Founder of Stitch Fix Answers 4 Questions for Marketing Innovators - Huffington Post

Founder of Stitch Fix Answers 4 Questions for Marketing Innovators - Huffington Post | marketing - Google News | September 30, 2015 at 05:13PM

Founder of Stitch Fix Answers 4 Questions for Marketing Innovators Huffington Post Personalization is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites. But the true art of personalization at ...

September 30, 2015 at 05:13PM | marketing - Google News
Founder of Stitch Fix Answers 4 Questions for Marketing Innovators - Huffington Post
marketing - Google News

The creative burndown chart: How Agile is energizing marketing and creative ... - VentureBeat

The creative burndown chart: How Agile is energizing marketing and creative ... - VentureBeat | marketing - Google News | September 30, 2015 at 05:10PM

VentureBeat

The creative burndown chart: How Agile is energizing marketing and creative ... VentureBeat For years now, Agile has been relied upon by dev teams to pile through work with greater efficiency and speed — and now it's crossing the aisle and penetrating marketing and creative teams who are reaping its benefits. But what does that mean and how ...

September 30, 2015 at 05:10PM | marketing - Google News
The creative burndown chart: How Agile is energizing marketing and creative ... - VentureBeat
marketing - Google News

10 Ways to Turn Online Marketing Into In-Store Sales - Business News Daily

10 Ways to Turn Online Marketing Into In-Store Sales - Business News Daily | marketing - Google News | September 30, 2015 at 02:24PM

Business News Daily

10 Ways to Turn Online Marketing Into In-Store Sales Business News Daily The best way to increase your in-store sales is to boost your online messaging, new research finds. Businesses that are able to best align their marketing strategies to leverage technology that delivers local, shopper-specific, actionable content will ...

September 30, 2015 at 02:24PM | marketing - Google News
10 Ways to Turn Online Marketing Into In-Store Sales - Business News Daily
marketing - Google News

Elon Musk's Tesla Model X launch was a marketing and PR disaster - VentureBeat

Elon Musk's Tesla Model X launch was a marketing and PR disaster - VentureBeat | marketing - Google News | September 30, 2015 at 03:43PM

VentureBeat

Elon Musk's Tesla Model X launch was a marketing and PR disaster VentureBeat Elon Musk is a genius. He's a business icon. He's a massive force for good on our planet, and he's one of the most impressive people of this century, having founded PayPal, SpaceX, SolarCity, and, of course, Tesla. (Having even one of those on your ... and more »

September 30, 2015 at 03:43PM | marketing - Google News
Elon Musk's Tesla Model X launch was a marketing and PR disaster - VentureBeat
marketing - Google News

A Simple 9-Variable Scorecard to Rate Your Company's Sales/Marketing Pillar - Huffington Post

A Simple 9-Variable Scorecard to Rate Your Company's Sales/Marketing Pillar - Huffington Post | marketing - Google News | September 30, 2015 at 01:16PM

Huffington Post

A Simple 9-Variable Scorecard to Rate Your Company's Sales/Marketing Pillar Huffington Post Simple, in order to scale your business you need a rock-solid base in all the five core pillars of your company: Sales/Marketing; Operations; HR; Executive Leadership; and Finance. One way to do that is to have a clear structure to help you evaluate ...

September 30, 2015 at 01:16PM | marketing - Google News
A Simple 9-Variable Scorecard to Rate Your Company's Sales/Marketing Pillar - Huffington Post
marketing - Google News

How Innovation Changes The Ps Of Marketing - Marketing Land

How Innovation Changes The Ps Of Marketing - Marketing Land | marketing - Google News | September 30, 2015 at 11:29AM

Marketing Land

How Innovation Changes The Ps Of Marketing Marketing Land That's because the answer to that question will almost certainly impact the products consumers want, and will also dictate when and where we have opportunities to market these products and how we spread the word. Three of the four Ps of marketing are ... and more »

September 30, 2015 at 11:29AM | marketing - Google News
How Innovation Changes The Ps Of Marketing - Marketing Land
marketing - Google News

Make Your Employees Social Marketing Advocates - Chief Marketer

Make Your Employees Social Marketing Advocates - Chief Marketer | marketing - Google News | September 30, 2015 at 01:29PM

Chief Marketer

Make Your Employees Social Marketing Advocates Chief Marketer dv1492004 Adopting a social marketing strategy has become one of the most significant ways to actually reach your target customers. But many companies, having the marketing department be the social voice isn't enough. Enter the social employee.

September 30, 2015 at 01:29PM | marketing - Google News
Make Your Employees Social Marketing Advocates - Chief Marketer
marketing - Google News

Marketing in China: Understanding the Vitality of Ecommerce - eMarketer

Marketing in China: Understanding the Vitality of Ecommerce - eMarketer | marketing - Google News | September 30, 2015 at 01:05AM

Marketing in China: Understanding the Vitality of Ecommerce eMarketer Digital is now the most important channel in China, the world's biggest ecommerce market, and Jane Lin-Baden, CEO of digital marketing agency Isobar China Group, is one of the industry's leading experts. Lin-Baden, who has an MBA from Wharton ...

September 30, 2015 at 01:05AM | marketing - Google News
Marketing in China: Understanding the Vitality of Ecommerce - eMarketer
marketing - Google News

RealtyTrac adds targeted marketing lists to data offerings - Inman.com

RealtyTrac adds targeted marketing lists to data offerings - Inman.com | marketing - Google News | September 30, 2015 at 11:52AM

RealtyTrac adds targeted marketing lists to data offerings Inman.com More real estate agents are looking to market properties to potential buyers outside of their market. RealtyTrac is finding more ways to utilize and sell its data, and now it offers targeted marketing lists. Platform customers will pay per property ... and more »

September 30, 2015 at 11:52AM | marketing - Google News
RealtyTrac adds targeted marketing lists to data offerings - Inman.com
marketing - Google News

Why A Baseline Is Essential To Accurate Marketing Attribution - Marketing Land

Why A Baseline Is Essential To Accurate Marketing Attribution - Marketing Land | marketing - Google News | September 30, 2015 at 12:10PM

Marketing Land

Why A Baseline Is Essential To Accurate Marketing Attribution Marketing Land Accurately measuring the return on your marketing initiatives can be a struggle for any company. However, it's universally acknowledged that every marketer needs to do so in order to grow their business effectively. Many marketers rely on last-click ...

September 30, 2015 at 12:10PM | marketing - Google News
Why A Baseline Is Essential To Accurate Marketing Attribution - Marketing Land
marketing - Google News

Gen Zers Are Revolutionizing Our Marketing Landscape. Here's How They Want to ... - Entrepreneur

Gen Zers Are Revolutionizing Our Marketing Landscape. Here's How They Want to ... - Entrepreneur | marketing - Google News | September 30, 2015 at 11:21AM

Entrepreneur

Gen Zers Are Revolutionizing Our Marketing Landscape. Here's How They Want to ... Entrepreneur If young people are the chief catalysts of cultural progress in realms like media consumption, shopping and technology, a new research firm called Wildness wants to help marketers better understand the predilections and quirks of what has become the ...

September 30, 2015 at 11:21AM | marketing - Google News
Gen Zers Are Revolutionizing Our Marketing Landscape. Here's How They Want to ... - Entrepreneur
marketing - Google News

Preparing Your Marketing Strategy for 2016 - Business 2 Community

Preparing Your Marketing Strategy for 2016 - Business 2 Community | marketing - Google News | September 30, 2015 at 10:35AM

Business 2 Community

Preparing Your Marketing Strategy for 2016 Business 2 Community Preparing Your Marketing Strategy for 2016 As we begin to wrap up the year 2015, now's the time to start planning and strategizing for 2016. Among the things you're sure to work through during this time period, your marketing strategy/plan should be on ...

September 30, 2015 at 10:35AM | marketing - Google News
Preparing Your Marketing Strategy for 2016 - Business 2 Community
marketing - Google News

Content Marketing's $40 Billion Miss - Business 2 Community

Content Marketing's $40 Billion Miss - Business 2 Community | marketing - Google News | September 30, 2015 at 11:08AM

Business 2 Community

Content Marketing's $40 Billion Miss Business 2 Community Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won't. Research Director Peter O'Neill is blunt about describing the current content marketing landscape. On the question of the value buyers derive ... 2016 B2B Content Marketing Benchmarks, Budgets, and TrendsMarketingProfs.com (subscription) NEWS: Marketers struggling with video content despite recognising its impactB2B Marketing Online all 11 news articles »

September 30, 2015 at 11:08AM | marketing - Google News
Content Marketing's $40 Billion Miss - Business 2 Community
marketing - Google News

The Long Tail and What It Means for Content Marketing - Business 2 Community

The Long Tail and What It Means for Content Marketing - Business 2 Community | marketing - Google News | September 30, 2015 at 08:30AM

Business 2 Community

The Long Tail and What It Means for Content Marketing Business 2 Community There is a virtuous circle, a win-win, which happens when you start building your content marketing around niche keywords. The more content you create which ranks well for niche keywords the more authority you will build with search engines and the ...

September 30, 2015 at 08:30AM | marketing - Google News
The Long Tail and What It Means for Content Marketing - Business 2 Community
marketing - Google News

Ford's 'EcoBoost' Is Just A Really Good Marketing Scheme - Jalopnik

Ford's 'EcoBoost' Is Just A Really Good Marketing Scheme - Jalopnik | marketing - Google News | September 29, 2015 at 03:02PM

Jalopnik

Ford's 'EcoBoost' Is Just A Really Good Marketing Scheme Jalopnik It is very important to me that I, Doug DeMuro, get to the bottom of every issue, and also sometimes to the top, especially if that issue is a scary-looking spider on my ceiling. This is why I've decided to devote today's column to uncovering the giant ... and more »

September 29, 2015 at 03:02PM | marketing - Google News
Ford's 'EcoBoost' Is Just A Really Good Marketing Scheme - Jalopnik
marketing - Google News

Why Now Is the Time for Advertising and Marketing Technologies to Converge - Adweek

Why Now Is the Time for Advertising and Marketing Technologies to Converge - Adweek | marketing - Google News | September 29, 2015 at 09:03AM

Adweek

Why Now Is the Time for Advertising and Marketing Technologies to Converge Adweek In a Gartner blog post, Mar-Tech and Ad-Tech: A Shotgun Wedding?, Martin Kihn wrote, "Marketers want a world where ad tech and marketing tech are not two different things … this thesis forms the spiritual core of Gartner's recent Magic Quadrant for ... and more »

September 29, 2015 at 09:03AM | marketing - Google News
Why Now Is the Time for Advertising and Marketing Technologies to Converge - Adweek
marketing - Google News

How to Launch a Career in Social Media Marketing - U.S. News & World Report (blog)

How to Launch a Career in Social Media Marketing - U.S. News & World Report (blog) | marketing - Google News | September 29, 2015 at 11:58AM

U.S. News & World Report (blog)

How to Launch a Career in Social Media Marketing U.S. News & World Report (blog) Effective marketing, be it social media or traditional, starts with determining a target audience and what you would like them to learn about your brand. Once you have a big picture objective, then you can analyze where your audience is more likely to ... and more »

September 29, 2015 at 11:58AM | marketing - Google News
How to Launch a Career in Social Media Marketing - U.S. News & World Report (blog)
marketing - Google News

Ford's 'EcoBoost' Is Just A Really Good Marketing Scheme - Jalopnik

Ford's 'EcoBoost' Is Just A Really Good Marketing Scheme - Jalopnik | marketing - Google News | September 29, 2015 at 03:02PM

Jalopnik

Ford's 'EcoBoost' Is Just A Really Good Marketing Scheme Jalopnik It is very important to me that I, Doug DeMuro, get to the bottom of every issue, and also sometimes to the top, especially if that issue is a scary-looking spider on my ceiling. This is why I've decided to devote today's column to uncovering the giant ... and more »

September 29, 2015 at 03:02PM | marketing - Google News
Ford's 'EcoBoost' Is Just A Really Good Marketing Scheme - Jalopnik
marketing - Google News

Agile marketing is about evolutionary survival - VentureBeat

Agile marketing is about evolutionary survival - VentureBeat | marketing - Google News | September 29, 2015 at 11:30PM

VentureBeat

Agile marketing is about evolutionary survival VentureBeat Since the late 1990s, marketers have been faced with, and survived, several big extinction moments. The first marketing extinction moment happened with the widespread adoption of cloud software for product development, first in the software industry ...

September 29, 2015 at 11:30PM | marketing - Google News
Agile marketing is about evolutionary survival - VentureBeat
marketing - Google News

New marketing survey: It's the trust, stupid - VentureBeat

New marketing survey: It's the trust, stupid - VentureBeat | marketing - Google News | September 29, 2015 at 08:30AM

VentureBeat

New marketing survey: It's the trust, stupid VentureBeat If you listen to marketers and advertisers, the key to success these days is targeting. “The right ad to the right person at the right time” is the common mantra. Nope, says a new survey from brand expert network Experticity, the 2015 Marketing Mix Survey. Study: Don't overestimate social marketingChain Store Age all 6 news articles »

September 29, 2015 at 08:30AM | marketing - Google News
New marketing survey: It's the trust, stupid - VentureBeat
marketing - Google News