sábado, 31 de outubro de 2015

How to tie your marketing metrics to real business results (5 steps) - VentureBeat

How to tie your marketing metrics to real business results (5 steps) - VentureBeat | marketing - Google News | October 31, 2015 at 12:31PM

VentureBeat

How to tie your marketing metrics to real business results (5 steps)
VentureBeat
Marketers love metrics. Any acronym that starts with a capital C makes a marketer's ears perk up — CPA, CPL, CPC, CPM, CTR. But while these metrics make perfect sense to marketers, there's a common problem in connecting them back to actual business ...


October 31, 2015 at 12:31PM | marketing - Google News
How to tie your marketing metrics to real business results (5 steps) - VentureBeat
marketing - Google News

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