Business briefs: Impact Marketing expands
Waterloo Cedar Falls Courier CEDAR FALLS — Impact Marketing, a 15-year-old Cedar Valley-based marketing agency, has relocated to Cedar Falls at 1501 Technology Parkway. The reason is due to increased client growth, said James White, Impact's CEO. The new location is about ... |
Marketing Minutes: Enhance your 2017 marketing plan
Rental Pulse To start the new year off right, business owners and managers should take time to revisit their company's marketing plan and make adjustments as needed for 2017. The right marketing plan identifies everything from who your target customers are to how ... |
Forbes |
7 Cost-Effective Ways To Market Your Business Online
Forbes Let's face it — online marketing is hard. It involves weaving together a complex set of intricate and highly-technical knowledge across a wide array of skill sets. We're not just talking about search engine optimization here. And every entrepreneur ... |
How Many People Get Rich From Multilevel Marketing Networks
Forbes Others try to amass wealth collectively, by joining franchise organizations and multilevel marketing networks. While the second way to the riches is faster and less risky than the first, it isn't for everyone. Joining a franchise organization usually ... |
Forbes |
Getting Started With Agile Marketing Measurement
Forbes The benefits of agile measurement and marketing are clear. As an example, a McKinsey study published in Harvard Business Review rated the analytics and agility capabilities of various companies' marketing orgs on a scale of 1 to 7; they found that ... |
Morris Sun Tribune |
Morris Council pursues tourism marketing
Morris Sun Tribune It is tourism and here is Morris. The phrase is part of a new tourism campaign the local tourism board hopes attracts visitors to the Morris area. The Morris City Council approved spending $5,342 from the lodging tax fund on a three-month marketing ... |
Forbes |
12 Marketing Skills That Every Freelancer Needs
Forbes According to Venngage, content marketing was one of the “hot” marketing skills of 2014 and 2015. Businesses are looking to hire freelancers with content marketing experience to supplement their in-house teams. Take advantage of this growing market by ... |
Forbes |
What Fake News Taught Us About the State Of Content Marketing
Forbes Few cultural developments of 2016 have incited as much anger, fear, or insight into our current culture as the rise and acknowledgment of fake news. Fake news is exactly what it sounds like—these are sources and articles that make inaccurate or ... |
Forbes |
There Are No 'GMO' Tomatoes: Backlash Erupts After Hunt's ...
Forbes Hunt's boasts that it doesn't use genetically modified tomatoes in its products. Consumers, scientists and farmers say there are a few problems with that ... |
Small Business Trends |
10 Ways to Improve Your Online Marketing Game in 2017
Small Business Trends If you plan to run a business in 2017, you need an online marketing strategy. And if you plan to up your online marketing game in the new year, you might be able to benefit from some advice from members of our small business community. Here are some of ... |
Forbes |
Is Content Marketing Truly Timeless?
Forbes As a content marketer, I'll dote on content marketing for days—I just can't help myself. It's one of the best things that's ever happened to marketing and advertising, and marks a deviation from the hard-persuading borderline-manipulative advertising ... |
Forbes |
Is Content Marketing Truly Timeless?
Forbes As a content marketer, I'll dote on content marketing for days—I just can't help myself. It's one of the best things that's ever happened to marketing and advertising, and marks a deviation from the hard-persuading borderline-manipulative advertising ... |
Forbes |
Social Media Marketing for Direct Selling Companies in the Digital Age
Forbes Last month, the Direct Sales Association asked me to keynote on the topic of marketing and sales in the digital age for their annual conference. I found this to be truly fascinating as Direct Sales companies are responding to some very distinct ... |
Transparency voted ANA 'marketing word of the year' for 2016
Feedstuffs If a single word could represent the U.S. marketing industry in 2016, what would it be? According to the members of the Association of National Advertisers (ANA), that word is "transparency." During the week of Nov. 28, ANA surveyed its members online, ... |
SocialTimes |
10 Digital Media and Marketing Predictions for 2017 | SocialTimes
SocialTimes 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and ... Marketing Resolutions for 2017 - DMN |
The Packer |
Apples Marketing business updates
The Packer Wolcott, N.Y.-based grower marketing group Crunch Time Apple Growers, which controls the SnapDragon and RubyFrost club varieties developed at Cornell University, anticipates adding to its marketing staff, said Mark Russell, grower, vice chairman of the ... |
Forbes |
Ten Apps That Will Improve Your Marketing Team's Productivity In 2017
Forbes More and more CMOs are finding themselves overwhelmed by the mounting responsibilities they have to tackle every day. However, though the modern world generates a lot of stress, it also provides relief. Technology, when correctly used, can help ... |
5 times Facebook showed it's still getting the hang of digital marketing in 2016
Marketing Dive Facebook's struggles with metrics, fake news and more deserve a second look because they underscore how digital marketing is experiencing some growing pains as it leaves behind the early days of feverish experimentation and matures into the biggest ... |
SocialTimes |
10 Digital Media and Marketing Predictions for 2017 | SocialTimes
SocialTimes 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and ... Marketing Resolutions for 2017 - DMN |
mySanAntonio.com |
3 Inbound Marketing Best Practices to Steal for 2017
mySanAntonio.com In HubSpot's Eighth Annual Report on the Future of Inbound Marketing and Sales, 65 percent of companies cited lead generation as their top marketing challenge, As many as 80 percent of marketers reported that their lead generation efforts were only ... |
Transparency voted ANA 'marketing word of the year' for 2016
Feedstuffs If a single word could represent the U.S. marketing industry in 2016, what would it be? According to the members of the Association of National Advertisers (ANA), that word is "transparency." During the week of Nov. 28, ANA surveyed its members online, ... |
PR Newswire (press release) |
TMSA Transportation Marketing & Sales Conference Underscores Buyer's Journey
PR Newswire (press release) MINNEAPOLIS, Dec. 30, 2016 /PRNewswire/ -- The 2017 TMSA Marketing & Sales Conference will help marketing, communications, and sales professionals better guide their prospects and customers through an effective buying and decision-making ... |
ZDNet |
Who controls the marketing tech stack in 2017: The CIO or CMO?
ZDNet Much has been made in the last several years for the need of the CIO and CMO to align on technology plans, as marketing strategy increasingly must be realized largely or entirely within digital experiences. While the CIO has long owned the overall ... |
Marketing Land |
From emotional analytics to Trump's tweeting habits: Marketing Land's most engaging stories of 2016
Marketing Land In continuing coverage of our most popular stories of 2016, may I present to you: The most engaging stories across Marketing Land's Twitter and Facebook communities. (Interesting thing to bear in mind: There was barely any content overlap between the ... |
Dayton Daily News |
Visitors Bureau extends scope to sports marketing
Dayton Daily News After 25 years, the Miami County Visitors and Convention Bureau can look at achievements such as the county bicentennial celebration and a countywide branding project while directing more focus on opportunities including sports marketing. |
Forbes |
12 Marketing Skills That Every Freelancer Needs
Forbes According to Venngage, content marketing was one of the “hot” marketing skills of 2014 and 2015. Businesses are looking to hire freelancers with content marketing experience to supplement their in-house teams. Take advantage of this growing market by ... |
Marketing Land |
A big year for marketing technology: Our top columns of 2016
Marketing Land Those working in the field of digital marketing have been utilizing marketing technology (martech) in some way since the dawn of the industry. As the field grows larger and more complex, technology solutions have been necessary in order to organize and ... |
The Packer |
Strawberry association revamps marketing to emphasize seasonality
The Packer The Florida Strawberry Growers Association is inviting berry fans to share pictures of themselves with Florida berries for a chance to earn a strawberry stocking cap (modeled here by Sue Harrell, the association's marketing director). The winter hats ... |
