sexta-feira, 30 de dezembro de 2016

Who controls the marketing tech stack in 2017: The CIO or CMO? - ZDNet

Who controls the marketing tech stack in 2017: The CIO or CMO? - ZDNet | marketing - Google News | December 30, 2016 at 06:50PM

ZDNet

Who controls the marketing tech stack in 2017: The CIO or CMO?
ZDNet
Much has been made in the last several years for the need of the CIO and CMO to align on technology plans, as marketing strategy increasingly must be realized largely or entirely within digital experiences. While the CIO has long owned the overall ...


December 30, 2016 at 06:50PM | marketing - Google News
Who controls the marketing tech stack in 2017: The CIO or CMO? - ZDNet
marketing - Google News

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