Report: Personal health data should be off-limits to common marketing practices - Marketing Land

Report: Personal health data should be off-limits to common marketing practices - Marketing Land | marketing - Google News | December 27, 2016 at 03:01PM

Marketing Land

Report: Personal health data should be off-limits to common marketing practices Marketing Land The report, “Health Wearable Devices in the Big Data Era: Ensuring Privacy, Security, and Consumer Protection,” says that many common techniques for utilizing marketing data — including lookalike modeling, predictive analytics, scoring, programmatic ...

December 27, 2016 at 03:01PM | marketing - Google News
Report: Personal health data should be off-limits to common marketing practices - Marketing Land
marketing - Google News