Can marketing tech track the entire customer lifecycle? - CIO

Can marketing tech track the entire customer lifecycle? - CIO | marketing - Google News | February 17, 2016 at 11:07AM

CIO	Can marketing tech track the entire customer lifecycle? CIO The capability to follow a customer through all phases of the buying process has long been considered the holy grail of enterprise marketing. Has technology finally evolved to deliver on that process?

February 17, 2016 at 11:07AM | marketing - Google News
Can marketing tech track the entire customer lifecycle? - CIO
marketing - Google News