Coke and Pepsi trying to rehabilitate soda's cheap image by marketing expensive soda to hipsters - KLFY

Coke and Pepsi trying to rehabilitate soda's cheap image by marketing expensive soda to hipsters - KLFY | marketing - Google News | February 21, 2016 at 05:03PM

KLFY

Coke and Pepsi trying to rehabilitate soda's cheap image by marketing expensive soda to hipsters KLFY A press release for Pepsi's Kola House last month was peppered with marketing buzzwords, and said the lounge would have a “resident cocktail curator” and “artisanal menu.” The idea is that its mere existence could burnish soda's image, even if most ... and more »

February 21, 2016 at 05:03PM | marketing - Google News
Coke and Pepsi trying to rehabilitate soda's cheap image by marketing expensive soda to hipsters - KLFY
marketing - Google News