Here's How Neuroscience Can Help Improve Mobile Marketing - Adweek

Here's How Neuroscience Can Help Improve Mobile Marketing - Adweek | marketing - Google News | February 17, 2016 at 01:14PM

Adweek

Here's How Neuroscience Can Help Improve Mobile Marketing Adweek To do that, marketers and agencies are turning to emerging technology—wireless EEG headsets, biometric scanners, and facial-and eye-tracking software—to understand the effectiveness of display and video ads on smartphones. And in order to make sense ...

February 17, 2016 at 01:14PM | marketing - Google News
Here's How Neuroscience Can Help Improve Mobile Marketing - Adweek
marketing - Google News