IBM CMO survey: Customer-led marketing is the top priority - CMO

IBM CMO survey: Customer-led marketing is the top priority - CMO | marketing - Google News | February 21, 2016 at 10:21PM

CMO

IBM CMO survey: Customer-led marketing is the top priority CMO The rise of customer-led marketing was the key finding in IBM's new Redefining Markets: Insights from the Global C-suite Study – The CMO Perspective, released this week. The biennial study represents a survey across more than 700 marketing leaders ...

February 21, 2016 at 10:21PM | marketing - Google News
IBM CMO survey: Customer-led marketing is the top priority - CMO
marketing - Google News