Inside the Over-the-Top Marketing Strategy for 'Deadpool' - AdAge.com

Inside the Over-the-Top Marketing Strategy for 'Deadpool' - AdAge.com | marketing - Google News | February 17, 2016 at 08:59AM

Entertainment Weekly

Inside the Over-the-Top Marketing Strategy for 'Deadpool' AdAge.com Too much "Deadpool" marketing, you say? Moviegoers were bombarded with gifs, billboards, videos and PSAs starring Marvel's anti-hero heading into last weekend's opening of the film, leading some to criticize that 20th Century Fox had gone overboard. How Deadpool became a record-breaking viral sensationEntertainment Weekly How 'Deadpool's' Marketing Won Over Fanboys (and Everyone Else)Hollywood Reporter all 2,240 news articles »

February 17, 2016 at 08:59AM | marketing - Google News
Inside the Over-the-Top Marketing Strategy for 'Deadpool' - AdAge.com
marketing - Google News