NBA 2K publisher views esports as nothing but marketing - VentureBeat

NBA 2K publisher views esports as nothing but marketing - VentureBeat | marketing - Google News | February 03, 2016 at 08:21PM

VentureBeat

NBA 2K publisher views esports as nothing but marketing VentureBeat NBA 2K16 may be getting a $250,000 esports competition, but publisher Take-Two Interactive admits this is more about marketing than making any money from pro gaming. Chief operating officer Karl Slatoff says that esports is primarily about marketing ... and more »

February 03, 2016 at 08:21PM | marketing - Google News
NBA 2K publisher views esports as nothing but marketing - VentureBeat
marketing - Google News