sexta-feira, 19 de fevereiro de 2016

The Elements of an Effective Cause Marketing Campaign - Harvard Business Review

The Elements of an Effective Cause Marketing Campaign - Harvard Business Review | marketing - Google News | February 19, 2016 at 01:16PM

Harvard Business Review

The Elements of an Effective Cause Marketing Campaign
Harvard Business Review
Every year the Cannes Lions International Festival of Creativity recognizes the best in advertising and marketing as practiced around the world. One category is cause campaigns that the organization calls “The Grand Prix for Good.” Last year, it ...


February 19, 2016 at 01:16PM | marketing - Google News
The Elements of an Effective Cause Marketing Campaign - Harvard Business Review
marketing - Google News

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