FTC Sues Drugmakers for Not Marketing Authorized Generics
Regulatory Focus The Federal Trade Commission (FTC) for the first time ever filed a complaint in federal district court this week alleging that an agreement not to market an authorized generic – often called a “no-AG commitment” – is a form of reverse payment and ... |
Los Angeles Times |
Tesla Model 3 live updates: Ahead of unveiling, marketing lessons from Elon Musk
Los Angeles Times Growing the electric-car market means “increasing people's awareness about electric cars and further changing people's perceptions” of the cars “being dull and boring,” said Nick Sampson, Faraday's senior vice president of research and engineering. |
5 Undeniable Reasons People Hate Content Marketing for Startups
Huffington Post Content marketing can be really frustrating, and for good reason! It's not an easy nut to crack. The fact that startups and entrepreneurs treat it like a silver bullet makes the issue all the more difficult. To be clear, I'm for content marketing. Huge ... Hail to the King: How to Use Content Marketing to Sell Products Online |
Huffington Post |
Content Marketing On A Budget - 9 Fantastic Tools
Huffington Post The fact that content marketing is an 'expensive process' is a complete misconception and it is actually more affordable now than ever before. Due to advancements in technology as well as a significant increase in competition, there are now a number of ... |
InternetRetailer.com |
75% of marketers say social media marketing is paying off
InternetRetailer.com Social media is generating better returns on investments this year than it did last year, according to Salesforce's new “2016 State of Marketing Report.” The report finds that 75% of retailers and other marketers say that social media delivers either a ... Salesforce State of Marketing 2016 – it's all about customer engagement Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting Salesforce: It's Raining ROI for Digital Marketers |
New York Daily News |
To succeed, education reformers need to learn basic marketing lessons
New York Daily News The answer lies in the fact that the marketing and implementation of the ed reformers' ideas, and the ideas themselves, have been deeply flawed. If, as the reformers claim, they've sought to bring a disciplined business model to public education, they ... |
SocialTimes |
Can Influencer Marketing Really Motivate Purchases? (Study)
SocialTimes Many marketers today try to use celebrities as their influencer marketing solution, but they are missing out on a much bigger opportunity. Our research shows that real life influencers who are passionate about what they are recommending have ... |
Marketing Land |
Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review]
Marketing Land Disclosure: “Hacking Marketing” was written by Scott Brinker, who is the program chair of MarTech: The Marketing Technology Conference. The author of this article is the CEO of Third Door Media, which owns the MarTech event and Marketing Land. |
What Lilly Pulitzer Learned About Marketing to Millennials
Harvard Business Review Like many brands, Lilly Pulitzer wanted to better understand millennial shoppers. But our strategy has always relied on serving a variety of age groups: we like to say we dress women “from 9 to 90.” Our marketing team thus understood that trying to ... |
Marketing Land |
Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting
Marketing Land You don't have to go very far in the marketing tech space these days to bump into predictive technology that scores future customers, system intelligence that puts unnoticed pieces of data together, or machine learning that recognizes useful patterns ... Salesforce State of Marketing 2016 – it's all about customer engagement Salesforce: It's Raining ROI for Digital Marketers For ROI, Email Marketing Makes Big Leap Over Last Year |
Contactually Scoops Former Netflix Marketing Exec to Lead Advertising
DC Inno Three new executive level hires were made recently, CEO/co-founder Zvi Band tells DC Inno, which will see former Netflix marketing director Joel Mier (middle), LivingSocial HR director Nicole Crowley (right) and Vocus vice president Johan Gedde (left ... |
Adweek |
8 Enlightening Digital Marketing Stats From the Past Week
Adweek The influencer marketing player Experticity, buzz-focused company Keller Fay and University of Pennsylvania Wharton School professor Jonah Berger teamed up to run a survey to suss out the volume and impact of recommendations from the average ... |
Forbes |
Quick Content Marketing Strategies That Drive Leads
Forbes Content marketing has a bad reputation of taking a long time to provide results. Similar to SEO, it's been sold as a strategy that requires many months, if not years to fully turn a positive ROI. Well, I tend to think that's a bunch of hooey. In fact ... |
Diginomica |
Salesforce State of Marketing 2016 – it's all about customer engagement
Diginomica In advance of that, Salesforce yesterday released its 2016 State of Marketing report, based on responses from 3,975 marketing professionals (not limited to Salesforce customers) in the US, Canada, Brazil, UK, France, Germany, Netherlands, the Nordics, ... Salesforce: It's Raining ROI for Digital Marketers |
seattlepi.com (blog) |
Adobe's Marketing Cloud improvements may change how you shop
seattlepi.com (blog) One day you might be able to place your order at the drive-thru without ever rolling down your window. During its annual marketing summit last week, Adobe showed off a drive-thru experience on stage that would allow you to place your order using the ... |
Business 2 Community |
How Empathy Can Take Your Marketing To The Next Level
Business 2 Community Many say empathy marketing is the way of the future, wherein consumers will demand that the brands they support show a true sensitivity to their struggles, concerns and issues. In 2016, we're moving ever faster towards completely customer-centric ... |
Marketing Land |
Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review]
Marketing Land Disclosure: “Hacking Marketing” was written by Scott Brinker, who is the program chair of MarTech: The Marketing Technology Conference. The author of this article is the CEO of Third Door Media, which owns the MarTech event and Marketing Land. |
MediaPost Communications |
SMBs Turn To Email Marketing
MediaPost Communications A majority of small business owners who leverage email marketing say it is essential to growing their business, reports a new study by email marketing provider AWeber released Tuesday. 75% of small business owners and freelancers leverage email ... |
Discover How to Increase Effectiveness of Lifecycle Email Marketing
MarTech Advisor As a marketer it is first job to inform them about the product, brand and company and generate interest, which will eventually convert them into active customers. Establishing trust and security is important. By mastering email marketing, you can ... |
Chicago Tribune |
4 digital marketing secrets every entrepreneur should know
Chicago Tribune For many small business owners, digital marketing isn't so different from auto maintenance. You go in thinking you need something simple, but leave feeling like you've emptied your savings account with no obvious effect on performance. If you sometimes ... |
IOC bids for fuel marketing and retail rights in Myanmar
Economic Times NEW DELHI: State-run Indian Oil Corp (IOC) has bid for rights to import, store and distribute petroleum products in Myanmar. "We have put in a bid to enter fuel marketing and retail business in Myanmar," a senior company official said. Myanma Petroleum ... |
Detroit Free Press |
Buick marketing to evolve as brand launches 4 models
Detroit Free Press Buick is gearing up for a big marketing blitz as it prepares to launch four new or redesigned models, but don't expect the brand to back away from its self-deprecating campaign that shows people asking "Is that a Buick?" Buick is in the middle of ... |
CIO |
10 myths marketing technology vendors want you to believe
CIO Real Story Group analyst Theresa Regli busts the most common myths marketing technology vendors tell customers and prospects, and other martech experts share insight on how marketing pros can navigate the dynamic digital landscape. |
Resound Marketing Chosen as Agency of Record for New Jersey Chapter of American Marketing Association
PR Newswire (press release) PRINCETON, N.J., March 31, 2016 /PRNewswire/ -- Resound Marketing, an integrated marketing and PR agency focused on helping clients "make some noise," today announced that it has been selected as the agency of record for the New Jersey chapter of ... |
Marketing performance management software to drive ROI
TechTarget In this article, I will briefly review how marketing performance management software aids the marketing function and how, from the point of view of the CEO, CFO and corporate performance management staff, marketing performance management and software ... |
Marketing Professor Rajan Varadarajan receives lifetime achievement award
Texas A&M The Battalion In his 35 years as a faculty member at Texas A&M, marketing professor Rajan Varadarajan has collaborated on a number of research projects, leading him to receive this year's Mays Lifetime Achievement Award. Varadarajan will give a lecture and receive ... |
San Antonio Business Journal |
SA-based Materials Marketing cements deal to acquire Portland stone, tile dealer
San Antonio Business Journal San Antonio-based Materials Marketing Corp., a manufacturer of hand-carved architectural and dimensional stones, is adding to its growing family of companies. The 50-year-old company headquartered on West Josephine Street, has acquired ... Materials Marketing Announces Acquisition of Design and Direct Source |
Financial Times |
Brands begin to see marketing benefits in livestreaming
Financial Times And in doing so, he showed how digital marketing is moving beyond pre-written tweets and scheduled Facebook posts into the scary world of live television — taking advantage of new livestreaming services offered by the big social networks. For ... |
Marketing Professor Rajan Varadarajan receives lifetime achievement award
Texas A&M The Battalion In his 35 years as a faculty member at Texas A&M, marketing professor Rajan Varadarajan has collaborated on a number of research projects, leading him to receive this year's Mays Lifetime Achievement Award. Varadarajan will give a lecture and receive ... |
Business Insider |
Dropbox's COO Dennis Woodside will temporarily lead marketing as its marketing chief steps down
Business Insider Dropbox's VP of marketing Julie Herendeen is leaving the company, a source with knowledge of the matter told Business Insider. It's unclear what prompted Herendeen's departure, or where she is headed once she leaves Dropbox. Dropbox's COO Dennis ... |
