What Lilly Pulitzer Learned About Marketing to Millennials - Harvard Business Review

What Lilly Pulitzer Learned About Marketing to Millennials - Harvard Business Review | marketing - Google News | March 31, 2016 at 04:08PM

What Lilly Pulitzer Learned About Marketing to Millennials Harvard Business Review Like many brands, Lilly Pulitzer wanted to better understand millennial shoppers. But our strategy has always relied on serving a variety of age groups: we like to say we dress women “from 9 to 90.” Our marketing team thus understood that trying to ...

March 31, 2016 at 04:08PM | marketing - Google News
What Lilly Pulitzer Learned About Marketing to Millennials - Harvard Business Review
marketing - Google News