Research Shows Marketing Personalization Misses The Mark - Forbes

Research Shows Marketing Personalization Misses The Mark - Forbes | marketing - Google News | March 28, 2016 at 12:38PM

Research Shows Marketing Personalization Misses The Mark Forbes This article is by Ernan Roman, president of ERDM, author of VoC Marketing and an expert on CX innovation. Here's what a leading CMO told me recently when I asked about the quality of their CX and personalization: “We are using new CRM technology to ...

March 28, 2016 at 12:38PM | marketing - Google News
Research Shows Marketing Personalization Misses The Mark - Forbes
marketing - Google News