Forbes |
How Inbound Marketing Killed Cold Calling
Forbes The No. 1 thing sales people need in order to sell effectively is someone to sell to. Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound ... |
Entrepreneur |
6 Steps to Your Best Content-Marketing Strategy
Entrepreneur Content marketing is an increasingly popular strategy for online brand success, and content budgets are still growing, with no signs of lost momentum. Why? Part of the reason lies with content marketing's multifaceted benefits: from the increased brand ... Why your content marketing program could be failing 20 Essential Content Marketing Tools For Your Business 3 Brutal Truths Content Marketing Newbies Need to Hear |
Fortune |
This Startup Helps Marketers Optimize Mobile Outreach
Fortune The Series C infusion was led by Battery Ventures, an early backer of breakthrough marketing software companies including Marketo (which is being bought by Vista Equity for about $1.8 billion), ExactTarget (acquired by Salesforce in 2013 for $2.5 ... |
MediaPost Communications |
Non-Sponsors Dominate Olympics Marketing
MediaPost Communications Olympics marketing campaigns got an early start but mostly among non-sponsors, according to marketing intelligence company Origami Logic, which has been analyzing Olympics brand marketing campaigns for both sponsors and non sponsors. Historically ... |
Tech.Co |
5 Tips for Content Marketing to Promote Your Startup Brand
Tech.Co Content marketing to promote a startup can be challenging, but rewarding work. The best content marketing covers all types of media that's used to promote or engage with an audience – articles, blogs, infographics, images and tweets. Whatever your ... |
Campaign Asia-Pacific |
Asian football: More brands are lining up, but marketing talent lags behind
Campaign Asia-Pacific ASIA PACIFIC - The explosion of football in Asia, and especially China, is broadening the industry sectors interested in marketing and sponsorship, but the sport and its teams still have some way to go to attract truly top class media and marketing ... |
Medscape |
DTC Stem Cell Marketing Common in US in 'Cowboy Culture'
Medscape Hundreds of companies in the United States are advertising dozens of unapproved stem cell therapies for direct-to-consumer (DTC) sale, according to a new study. A lax regulatory environment has permitted a "cowboy culture" to flourish, the authors ... Growing Number of US Clinics Marketing Unproven Stem Cell Treatments, Study Finds |
Marketing Land |
Advia launches “all-in-one” marketing system for multiple sensing at physical locations
Marketing Land Marketers interested in location-based ads and messaging have two new options — Advia Partners's new Amp multi-sensing device and platform for physical stores, and Rover's rebuilt mobile marketing platform for location-based targeting. Cincinnatti ... |
Port Huron Times Herald |
City, nonprofits pitch in for marketing website
Port Huron Times Herald A new media site will be launching in the Blue Water Area in July that will feature local entrepreneurs and community members. The site, called "The Keel," will be Issue Media Group's newest expansion. Issue Media Group is a Detroit-based media site ... |
Adweek |
Chipotle Marketing Exec Indicted in Major Crackdown on Cocaine Buyers in New York
Adweek Crumpacker, who was named chief marketing officer for the fast-food chain in 2009, was a 2014 Adweek Brand Genius winner. At the time, Chipotle founder Steve Ells told Adweek that Crumpacker "took a completely fresh look at how to convey the essence of ... |
Small Business Trends |
How to Use Email Marketing to Drive Social Engagement
Small Business Trends Despite occasionally being mocked as a relatively archaic marketing method, email marketing remains a fantastic tool for almost any business. Because it doesn't require any monetary investment (beyond a management platform, which tends to be an ... |
5 Things To Do Before Your Startup Launches A Social Media Marketing Campaign
Forbes Startups have limited funds and limited time to make an impact. When you're launching a marketing campaign, social media is usually the heart of it because you can easily launch this campaign without spending too much money. But social media is no ... |
Medscape |
Growing Number of US Clinics Marketing Unproven Stem Cell Treatments, Study Finds
ABC News The authors note specific concern about the marketing of treatments for conditions such as Alzheimer's disease, for which there is currently no consensus from the medical community that there are safe and effective stem cell treatments. James Hendrix ... DTC Stem Cell Marketing Common in US in 'Cowboy Culture' |
Tech.Co |
Your Business Needs a Digital Marketing Agency
Tech.Co Marketing your business on the internet is different than any other type of marketing. There are dozens of concepts, technologies, terminologies, and rules to learn before you even get started. What's more, the types of advertisements available to you ... |
Forbes |
20 Essential Content Marketing Tools For Your Business
Forbes Here's my list of 20 essential content marketing tools for small businesses that can help make your work a little bit easier. I've broken them out according to the task or area of content marketing they help with. We'll start with strategy and planning ... 6 Steps to Your Best Content-Marketing Strategy Why your content marketing program could be failing Can content marketing change the relationship between sales and marketing? |
3 Ways To Utilize Social Media Marketing
Huffington Post Social media is becoming one of the largest marketing platforms in the world. According to Fast Company, 93 percent of marketers use social media for business. However, many find it difficult to employ social media marketing without any prior experience. |
PC Magazine |
How to Tap Into LinkedIn's Marketing Database Gold Mine
PC Magazine Last week, we started our discussion of LinkedIn as a marketing tool, with a focus on profiles and company pages. This week we shift our focus to data mining, customer research, and prospecting through LinkedIn. As I mentioned last week, it is ... |
Lifehacker |
Get Free Stuff All Year Long With This List of Marketing Holidays
Lifehacker You won't get time off for Root Beer Float Day, but it's still a day worth celebrating. Money has put together a list of marketing holidays, along with all the freebies you can score on those days. For example, National Root Beer Float Day is ... |
Medscape |
DTC Stem Cell Marketing Common in US in 'Cowboy Culture'
Medscape Hundreds of companies in the United States are advertising dozens of unapproved stem cell therapies for direct-to-consumer (DTC) sale, according to a new study. A lax regulatory environment has permitted a "cowboy culture" to flourish, the authors ... |
The Fashion Law (blog) |
Op-Ed: The Decline of Marketing and the Re-Birth of Style
The Fashion Law (blog) With the men's Spring/Summer 2017 collections coming to a close last week and the Resort collections taking place over the past couple of months, right along with the haute couture collections, a strong narrative of change has come to light in ... |
Forbes |
20 Essential Content Marketing Tools For Your Business
Forbes Here's my list of 20 essential content marketing tools for small businesses that can help make your work a little bit easier. I've broken them out according to the task or area of content marketing they help with. We'll start with strategy and planning ... 6 Steps to Your Best Content-Marketing Strategy Why your content marketing program could be failing Can content marketing change the relationship between sales and marketing? |
Wilkes Barre Times-Leader |
Ideaworks Marketing announces new hires
Wilkes Barre Times-Leader Sutton's previous roles include marketing coordinator for Sodexo Campus Services at King's College, assistant project coordinator for Children's Miracle Network at Geisinger Janet Weis Children's Hospital in Danville and director of marketing at ... |
Tech.Co |
Your Business Needs a Digital Marketing Agency
Tech.Co Marketing your business on the internet is different than any other type of marketing. There are dozens of concepts, technologies, terminologies, and rules to learn before you even get started. What's more, the types of advertisements available to you ... |
Fortune |
This Startup Helps Marketers Optimize Mobile Outreach
Fortune The Series C infusion was led by Battery Ventures, an early backer of breakthrough marketing software companies including Marketo (which is being bought by Vista Equity for about $1.8 billion), ExactTarget (acquired by Salesforce in 2013 for $2.5 ... |
Forbes |
How Inbound Marketing Killed Cold Calling
Forbes The number one thing sales people need in order to sell effectively is someone to sell to. Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound ... |
The Key To Email Marketing Success: The 'And' (Not 'Or') Mentality
Huffington Post Integrated. Holistic. Connected. These words all carry a similar theme. If you use email marketing, they should have a special meaning. That's because, in today's world, it's hard to run a successful business with just one form of digital marketing ... |
Forbes |
4 Tips For Mastering Pay-Per-Click Marketing Right Now
Forbes When was the last time took a good hard look at your Pay-Per-Click (PPC) marketing strategy? I've talked with the best PPC guys and gals in the businesses to get an idea of what's working and what's not. I want to give you solid, and actionable advice ... |
