CMO Today: Pepsi Faces Marketing Challenge With Aspartame Flip-Flop - Wall Street Journal

CMO Today: Pepsi Faces Marketing Challenge With Aspartame Flip-Flop - Wall Street Journal | marketing - Google News | June 28, 2016 at 08:55AM

Wall Street Journal

CMO Today: Pepsi Faces Marketing Challenge With Aspartame Flip-Flop Wall Street Journal The reformulation effort exacerbated Pepsi's weakening position in the business, with a steep first quarter sales decline and trimmed market share. Pepsi never pumped a lot of marketing money into the effort: it ran two TV commercials and spent $9.7 ... and more »

June 28, 2016 at 08:55AM | marketing - Google News
CMO Today: Pepsi Faces Marketing Challenge With Aspartame Flip-Flop - Wall Street Journal
marketing - Google News