International Business Times |
Under Armour leads Olympic marketing shake-up after "rule 40" changes
Yahoo News Sports agents and marketing executives told Reuters that Under Armour's campaign will be the best case study for the changes to so-called rule 40, which ends a marketing blackout during the games for companies who sponsor athletes rather than the event ... Rio Olympics Advertising Problems: Snapchat And Ambush Marketing Has IOC Throwing Up Hands |
June 29, 2016 at 10:52AM | marketing - Google News
Under Armour leads Olympic marketing shake-up after "rule 40" changes - Yahoo News
marketing - Google News
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