Marketing Ops: Why TOFU Matters to You Now More Than Ever - MarTech Advisor

Marketing Ops: Why TOFU Matters to You Now More Than Ever - MarTech Advisor | marketing - Google News | June 27, 2016 at 10:48AM

MarTech Advisor

Marketing Ops: Why TOFU Matters to You Now More Than Ever MarTech Advisor The rise of the marketing operations (MOPs) profession has driven efficiency, new capabilities and a much more analytical and process-driven approach to marketing. MOPs' biggest area of impact has been the enablement of demand generation and ...

June 27, 2016 at 10:48AM | marketing - Google News
Marketing Ops: Why TOFU Matters to You Now More Than Ever - MarTech Advisor
marketing - Google News