Forrester study: How marketing analytics can boost the bottom line - Search Engine Land

Forrester study: How marketing analytics can boost the bottom line - Search Engine Land | marketing - Google News | September 28, 2016 at 04:33PM

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Forrester study: How marketing analytics can boost the bottom line Search Engine Land analtyics_289640804-ss-1920 Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics ... and more »

September 28, 2016 at 04:33PM | marketing - Google News
Forrester study: How marketing analytics can boost the bottom line - Search Engine Land
marketing - Google News