Why does the car industry have such a problem marketing to women? - The Drum

Why does the car industry have such a problem marketing to women? - The Drum | marketing - Google News | October 03, 2016 at 05:49AM

The Drum

Why does the car industry have such a problem marketing to women? The Drum Car brands seem to either entirely ignore, patronise or offend women with every ad campaign and marketing push they make. Seat's recent car for women, replete with headlights shaped to look like they are wearing eyeliner, being a case in point. Brands ...

October 03, 2016 at 05:49AM | marketing - Google News
Why does the car industry have such a problem marketing to women? - The Drum
marketing - Google News