Digiday |
The state of influencer marketing in 5 charts
Digiday “Influencer” marketing — essentially hiring people with large social media followings to tout a given brand — remains top of mind for marketers, in spite of significant questions about its effectiveness. Research from several firms shows that a ... |
MarketingProfs.com (subscription) |
Three Ways to Make Influencer Marketing Authentic Again
MarketingProfs.com (subscription) To truly capitalize on influencer marketing, marketers must find ways to engage with anyone who is talking about their brand—including online influencers as well as retail sales associates. These kinds of influencers may not be as popular as someone ... |
Marketing Land |
Is in-house marketing better than using an agency?
Marketing Land Is it better to do your online marketing in-house or through an agency? It's an important decision to make. Now, you should probably know that I'm a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house ... |
Entrepreneur |
Have a Burning Business Question? Ask Our Marketing Expert Aaron Agius.
Entrepreneur His colleague in the marketing space, Sujan Patel, called him "one of the world's top digital marketers" in a recent Forbes article. And while Agius loves the compliment, he sees himself as more of a growth marketer, or a "fusion between search ... 6 Reasons Why Your Content Marketing Doesn't Work |
Forbes |
Maynard James Keenan Talks Business, Marketing And When The New Tool Record Is Coming Out
Forbes Messitte: That sort of transitions into something else I wanted to ask you: It seemed like early on, your idea of marketing wasn't favorable, but now you've learned to love it. For someone who loves to do creative work but can't stand the marketing of ... |
Spending On A&R And Marketing Remains Flat, According To New Report
Forbes The International Federation of the Phonographic Industry (IFPI) has released a new report that shows that record labels spent $4.5 billion globally on A&R and marketing in 2015, 27% of total revenue. While that may sound like a huge number, Billboard ... |
Seeking Alpha |
Valeant Begins Marketing Addyi, But Very Few Noticed
Seeking Alpha Furthermore the FDA instructed that 3 post-marketing studies take place to shed light on how the drug interacts with alcohol. Finally, and as part of the deal for the approval of the drug, no marketing or advertising was allowed to take place for 18 ... |
Digiday |
'Beware of the shiny new thing': Common content-marketing pitfalls
Digiday With content marketing, brands are in danger of creating messaging that, rather than satisfying their audience, just adds to the noise. Agencies are facing competition from management consultancies, publishers and others who are also producing creative. |
Digiday |
'Beware of the shiny new thing': Common content-marketing pitfalls
Digiday With content marketing, brands are in danger of creating messaging that, rather than satisfying their audience, just adds to the noise. Agencies are facing competition from management consultancies, publishers and others who are also producing creative. |
MarketingProfs.com (subscription) |
Three Ways to Make Influencer Marketing Authentic Again
MarketingProfs.com (subscription) To truly capitalize on influencer marketing, marketers must find ways to engage with anyone who is talking about their brand—including online influencers as well as retail sales associates. These kinds of influencers may not be as popular as someone ... Influencer Marketing: The End of Bad Ads | SocialTimes - Adweek |
Marketing Land |
Is in-house marketing better than using an agency?
Marketing Land Is it better to do your online marketing in-house or through an agency? It's an important decision to make. Now, you should probably know that I'm a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house ... |
Forbes |
Maynard James Keenan Talks Business, Marketing And When The New Tool Record Is Coming Out
Forbes Messitte: That sort of transitions into something else I wanted to ask you: It seemed like early on, your idea of marketing wasn't favorable, but now you've learned to love it. For someone who loves to do creative work but can't stand the marketing of ... |
SocialTimes |
Influencer Marketing: The End of Bad Ads | SocialTimes - Adweek
SocialTimes Going back 10 years ago, ads were disruptions. We didn't have a choice–if you wanted to watch the big game, you had to suffer through endless beer ... Three Ways to Make Influencer Marketing Authentic Again |
Forbes |
Why Disney's 'Cars 3' Marketing Went So Dark
Forbes We all knew that we were getting a teaser trailer for Pixar's Cars 3 attached to theatrical prints of Walt Disney's Moana. As a general rule, the marketing campaign for a studio's next big animated film begins with the release of their current animated ... |
FiercePharma |
Gilead comes around on Truvada PrEP marketing, opening up a new world of HIV sales
FiercePharma Promotional activities around Truvada for pre-exposure prophylaxis, or PrEP, kicked off in July, when Gilead began marketing its med to doctors through professional publications and digital advertising, among other channels, Reuters reports. And this ... |
Philadelphia Business Journal |
10 marketing firms launch partnership in Philadelphia
Philadelphia Business Journal Enlarge. No. 5: Communications, Marketing & Media Number of businesses: 10 Six of the 10… more. Brian Jackson/Thinkstock. "We're saving the marketing director a whole lot of time that she might spend sourcing and managing various diff companies." ... |
Digiday |
'Beware of the shiny new thing': Common content-marketing pitfalls
Digiday With content marketing, brands are in danger of creating messaging that, rather than satisfying their audience, just adds to the noise. Agencies are facing competition from management consultancies, publishers and others who are also producing creative. |
AgWeb |
Cash In With A Well-Written Commodity Marketing Plan
AgWeb Markets change fast. A 10¢ swing in corn prices can be the difference between a profit and a loss with today's tight margins. Have you dedicated the time to develop a proactive and flexible marketing plan for the new year? If not, put it on your to-do ... |
The Drum |
Overcoming the biggest small business online marketing challenges
The Drum The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and ... |
Huffington Post |
Vertical vs Horizontal Approaches to B2B Sales & Marketing
Huffington Post James Carbary Obsessed with helping B2B companies develop new relationships with their ideal clients. Founder of Sweet Fish Media & Co-Host of the B2B Growth Show on iTunes. In business, dichotomies are everywhere. Vertical vs. horizontal. Marketing ... |
Do You Need An Online Marketing Agency? Take This 5-Minute Quiz
Forbes That being said, I'll be the first to admit that marketing agencies (including my own) aren't a match for every business. And, odds are, if you're reading this article, you've probably wondered which category your company falls into. Should you get an ... |
Ridiculousness As A PR And Marketing Tactic
Forbes There were 384,000 video views total, 10% of which were organic, Kirk Thompson, senior vice president and chief marketing officer of IHOP, told me. “Other key metrics were how much time people spent (watching), engagement, and conversation,” he said. |
Baltimore Business Journal |
Maryland taps marketing firm to help attract new business to the state
Baltimore Business Journal Maryland has tapped a Rockville marketing firm to help in drawing new businesses to the state. HZDG said Tuesday it was picked to lead a campaign as part of the Maryland Marketing Partnership, which was created to attract new businesses, add jobs and ... |
Forbes |
4 Ways To Exploit Echo Chambers For Content Marketing
Forbes Echo chambers are a dangerous side effect of how we use social media. They've been acknowledged and criticized publicly by many media outlets, with experts citing them as making us even lonelier in our digital universes and, quite possibly, shaping the ... |
Small Business Trends |
4 Mobile Marketing Trends to Focus on in 2017
Small Business Trends As we begin our descent to the end of 2016, it's vital for small businesses to look ahead to 2017 and beyond. Creative marketing can set your business apart from the pack, so it's wise to stay updated on new approaches and trends. The amount of ... |
Marketing Can Connect the Dots with IoT - InformationWeek
InformationWeek Editor's note: Pierre DeBois of Zimana Analytics offers advice for how marketing pros can best utilize IoT data to understand customer activity. |
Marketing Can Connect the Dots with IoT
InformationWeek From programmatic campaigns to cross device usage in a household, those influences alter how a customer experience is measured for establishing successful marketing. The end result is a challenge: how to tie data sources into a reasonable report or ... |
AppleInsider (press release) (blog) |
Apple Music marketing exec Bozoma Saint John talks diversity in new interview
AppleInsider (press release) (blog) Bozoma Saint John, global marketing executive for Apple Music and iTunes, took part in a brief interview as part of Fortune's Most Powerful Women Next Gen conference on Tuesday, offering those in attendance a lesson in self-confidence she learned as a ... |
