Are Big Data, Predictive Analytics And Social Media Getting In The Way Of Basic Marketing? - Forbes

Are Big Data, Predictive Analytics And Social Media Getting In The Way Of Basic Marketing? - Forbes | marketing - Google News | November 28, 2016 at 12:05PM

Forbes

Are Big Data, Predictive Analytics And Social Media Getting In The Way Of Basic Marketing? Forbes For some time, I've been struck by the desire to focus on sophisticated marketing techniques at what seems the expense of getting the consumer's basic experience right. How can companies of a novel product get the instructions wrong? Or communicate to ...

November 28, 2016 at 12:05PM | marketing - Google News
Are Big Data, Predictive Analytics And Social Media Getting In The Way Of Basic Marketing? - Forbes
marketing - Google News