Why small business Saturday is not just a marketing gimmick - Washington Post

Why small business Saturday is not just a marketing gimmick - Washington Post | marketing - Google News | November 25, 2016 at 12:16PM

Washington Post

Why small business Saturday is not just a marketing gimmick Washington Post Instead of offering a credit to consumers American Express shifted its strategy and now provides marketing help for its merchants to capitalize on the big day. The company “never intended to perpetuate the cash reward forever,” said Brian Riley, a ...

November 25, 2016 at 12:16PM | marketing - Google News
Why small business Saturday is not just a marketing gimmick - Washington Post
marketing - Google News