How Big Tobacco-style marketing propels US opioid crisis — and powers $400B pharma industry - New York Daily News

How Big Tobacco-style marketing propels US opioid crisis — and powers $400B pharma industry - New York Daily News | marketing - Google News | June 24, 2017 at 05:40PM

New York Daily News

How Big Tobacco-style marketing propels US opioid crisis — and powers $400B pharma industry New York Daily News Deliberately deceptive advertising and overly aggressive marketing were — and remain — the twin anchors of the national opioid crisis, according to litigants. “That's where it begins and ends,” said Paul Hanly, whose firm Simmons Hanly Conroy ... and more »

June 24, 2017 at 05:40PM | marketing - Google News
How Big Tobacco-style marketing propels US opioid crisis — and powers $400B pharma industry - New York Daily News
marketing - Google News