Santander adopts agile marketing approach as it looks to increase effectiveness - Marketing Week

Santander adopts agile marketing approach as it looks to increase effectiveness - Marketing Week | marketing - Google News | June 25, 2017 at 08:08PM

Marketing Week

Santander adopts agile marketing approach as it looks to increase effectiveness Marketing Week Speaking to Marketing Week, Santander's CMO Keith Moor says the new approach is an “evolution” for the brand that came about as he learnt more about Agile methodologies. Moor has also visited businesses in Silicon Valley to look at how they work and ... and more »

June 25, 2017 at 08:08PM | marketing - Google News
Santander adopts agile marketing approach as it looks to increase effectiveness - Marketing Week
marketing - Google News