Why the Proof of Performance Is at the Center of Marketing at Mars - Adweek

Why the Proof of Performance Is at the Center of Marketing at Mars - Adweek | marketing - Google News | June 22, 2017 at 11:01AM

Adweek

Why the Proof of Performance Is at the Center of Marketing at Mars Adweek As brands' call for transparency nears a crescendo, Mars global CMO Andrew Clarke is looking for something even more tangible—evidence. For Clarke, as the media and marketing landscape becomes increasing crowded with messaging, having that proof ...

June 22, 2017 at 11:01AM | marketing - Google News
Why the Proof of Performance Is at the Center of Marketing at Mars - Adweek
marketing - Google News