Blue Apron's IPO was an elaborate marketing stunt - Quartz

Blue Apron's IPO was an elaborate marketing stunt - Quartz | marketing - Google News | July 01, 2017 at 07:59AM

Quartz

Blue Apron's IPO was an elaborate marketing stunt Quartz Caterers walked around Broad Street, just outside the New York Stock Exchange in Manhattan, passing out steak on lattice potato chips and tiny chicken burgers. People lined up beside booths shaped like giant cardboard Blue Apron boxes to sample ramen ... and more »

July 01, 2017 at 07:59AM | marketing - Google News
Blue Apron's IPO was an elaborate marketing stunt - Quartz
marketing - Google News