Coca-Cola Axes Coke Zero for 'Coca-Cola Zero Sugar' - AdAge.com

Coca-Cola Axes Coke Zero for 'Coca-Cola Zero Sugar' - AdAge.com | marketing - Google News | July 26, 2017 at 03:05PM

Coca-Cola Axes Coke Zero for 'Coca-Cola Zero Sugar' AdAge.com But the alterations seem as much about marketing as the liquid. By putting "Zero Sugar" in the name, rather than just "Zero," the brand more clearly communicates that it does not contain sugar. The negative publicity around sugar's link to obesity has ... and more »

July 26, 2017 at 03:05PM | marketing - Google News
Coca-Cola Axes Coke Zero for 'Coca-Cola Zero Sugar' - AdAge.com
marketing - Google News