Marketing Automation Isn't Just for B2Bs Anymore - eMarketer

Marketing Automation Isn't Just for B2Bs Anymore - eMarketer | marketing - Google News | July 26, 2017 at 02:42AM

eMarketer

Marketing Automation Isn't Just for B2Bs Anymore eMarketer Business-to-consumer (B2C) sales cycles are typically much shorter, so the need for marketing automation technology isn't as dire. But that doesn't mean B2C marketers aren't using automation. Companies in the internet and telecom space, for example, ...

July 26, 2017 at 02:42AM | marketing - Google News
Marketing Automation Isn't Just for B2Bs Anymore - eMarketer
marketing - Google News