Marketing-Mix Modeling: Leaping Over The Walled Gardens' Gates - AdExchanger

Marketing-Mix Modeling: Leaping Over The Walled Gardens' Gates - AdExchanger | marketing - Google News | July 25, 2017 at 10:11AM

Marketing-Mix Modeling: Leaping Over The Walled Gardens' Gates AdExchanger In the last six months, both Facebook and Google have launched formal, public marketing-mix modeling (MMM) partnership programs. Participating vendors are allowed special access to more detailed campaign data for use in their marketing-mix models.

July 25, 2017 at 10:11AM | marketing - Google News
Marketing-Mix Modeling: Leaping Over The Walled Gardens' Gates - AdExchanger
marketing - Google News