CRM vs. marketing automation: What's the difference and which do you need? - ITworld

CRM vs. marketing automation: What's the difference and which do you need? - ITworld | marketing - Google News | December 26, 2017 at 08:04AM

ITworld

CRM vs. marketing automation: What's the difference and which do you need? ITworld First, let's be clear about the distinction between sales and marketing roles: you wouldn't believe how many companies scramble the definitions. As a card-carrying marketing guy (yes, I made it to Sr. VP at publicly-traded companies), I maintain that ...

December 26, 2017 at 08:04AM | marketing - Google News
CRM vs. marketing automation: What's the difference and which do you need? - ITworld
marketing - Google News