Tesla founder mines rich marketing seam by selling Boring hats - The Guardian

Tesla founder mines rich marketing seam by selling Boring hats - The Guardian | marketing - Google News | December 31, 2017 at 12:26PM

The Guardian

Tesla founder mines rich marketing seam by selling Boring hats The Guardian Tesla founder mines rich marketing seam by selling Boring hats. Elon Musk sells all 50,000 plain black baseball caps showing the logo of his tunnelling firm, the Boring Company. A Boring hat. Musk regularly tweaked the merchandising, including a free ... and more »

December 31, 2017 at 12:26PM | marketing - Google News
Tesla founder mines rich marketing seam by selling Boring hats - The Guardian
marketing - Google News