Where marketing of Santa triumphs over geography - The Hindu

Where marketing of Santa triumphs over geography - The Hindu | marketing - Google News | December 26, 2017 at 09:45AM

The Hindu

Where marketing of Santa triumphs over geography The Hindu While no more real than the Santa impersonators' beards, Rovaniemi's claim to be the base of the one and only true Santa is nonetheless a triumph of marketing, so much so that the town has trademarked its rubric, 'The Official Hometown of Santa Claus ...

December 26, 2017 at 09:45AM | marketing - Google News
Where marketing of Santa triumphs over geography - The Hindu
marketing - Google News