Spotify Combining Artist Marketing and Artist & Label Services Teams
Billboard Spotify will be combining its artist marketing and artist & label services teams to create an artist & label marketing department led by Dave Rocco, formerly the global head of artist marketing. He will continue to report to Troy Carter, global head of ... |
Business Administration Information |
3 Marketing Trends to Watch
Business Administration Information Gone are the days that in-depth data analysis is only for major companies with big budgets. According to Forbes' “Ten Ways Big Data Is Revolutionizing Marketing and Sales,” customer data (revenue per customer, responsiveness, loyalty and engagement ... |
Forbes |
KPIs To Look For In Your Performance Marketing Campaign
Forbes This is why it is even more important for companies to create a comprehensive performance marketing plan to acquire engaged app users. Though most consumers spend time in both mobile apps and mobile web, there are benefits of creating a comprehensive ... |
Spotify Combining Artist Marketing and Artist & Label Services Teams
Billboard Spotify will be combining its artist marketing and artist & label services teams to create an artist & label marketing department led by Dave Rocco, formerly the global head of artist marketing. He will continue to report to Troy Carter, global head of ... |
Make the commitment to email marketing in 2018
Crain's Detroit Business (blog) I'm bewildered by the fact that some B2B business leaders still have not embraced email as a viable external communications channel — meaning they haven't put the proper resources into place to build an email marketing list and then frequently ... |
Forbes |
Myths And Struggles Marketers Face In Their Path To Success
Forbes The Internet is chock full of advice on marketing. It includes the best approaches, tactics, and trends that can help you make those all-important marketing decisions. The problem is that it can be challenging to separate the facts from the myths. When ... |
Entrepreneur |
Brooklyn Pizzeria Nails Viral Marketing With Its Safe, Edible Take on the Tide Pod Challenge
Entrepreneur Tide Pods are not food. They clean clothes. They should never go in your mouth. But, that hasn't stopped kids and young adults from ingesting them anyway, all in a bid for some quick internet fame. Related: I Tried Out an Exoskeleton That Some Ford ... |
Penn State News |
Penn State expands data analytics program with option in marketing analytics
Penn State News UNIVERSITY PARK, Pa. — Penn State has expanded its online graduate program in data analytics with a new course of study in marketing analytics. The 30-credit marketing analytics option in the master of professional studies in data analytics degree is ... |
Winston-Salem Journal |
Ram Ramblings: CIAA honored for marketing efforts by the NCAA
Winston-Salem Journal The CIAA had a special logo for the 125th anniversary of the first HBCU football game. CIAA graphic. Facebook · Twitter · Email; Print; Save. For those who check out this blog from time to time I haven't always been kind to the CIAA in regards to ... |
Entrepreneur |
Selling Marketing Software to Marketers: It's More of a Science Than an Art
Entrepreneur This mountain of rivals that marketing-software brands must contend with every day makes their effort to appeal to their target customers -- marketers -- a little like trying to run after your hat in a hurricane. On top of that, martech businesses are ... |
Forbes |
Myths And Struggles Marketers Face In Their Path To Success
Forbes The Internet is chock full of advice on marketing. It includes the best approaches, tactics, and trends that can help you make those all-important marketing decisions. The problem is that it can be challenging to separate the facts from the myths. When ... |
Entrepreneur |
Brooklyn Pizzeria Nails Viral Marketing With Its Safe, Edible Take on the Tide Pod Challenge
Entrepreneur Tide Pods are not food. They clean clothes. They should never go in your mouth. But, that hasn't stopped kids and young adults from ingesting them anyway, all in a bid for some quick internet fame. Related: I Tried Out an Exoskeleton That Some Ford ... |
The 10 best tools for video marketing in 2018
Inman.com Camera first is the marketing mantra for 2018. Tomorrow's consumer expects you to be the star of your own show, and being the star of your own show isn't about ego or fame, it's simply about communicating in the most human way possible -- eye-to-eye ... |
Post-Bulletin |
Heard on the Street: New boutique marketing firm launches
Post-Bulletin After 15 years of working in marketing and analytics for local and regional companies, Tracy Lauritzen had a crackerjack of an idea. She launched Krakerjak, her own boutique agency, in early January. The one-person shop offers a full range of marketing ... |
2018's top tools to assist your sales and marketing teams
The Drum For exclusive insight and up to the minute contact details for the UK's key marketing and digital decision makers, Upstream is the perfect tool. It provides you with everything you need to effectively prospect new clients. You get access to the latest ... |
Worth Reading Wednesday: Improve Your Online Marketing Strategy
Gifts & Decorative Accessories Worth Reading Wednesday: Improve Your Online Marketing Strategy. Alex Herring, January 31, 2018. google. During the Atlanta January Market, Andrew Tucker, manager of new product development for Google, gave a presentation in which he shared best ... |
Forbes |
KPIs To Look For In Your Performance Marketing Campaign
Forbes This is why it is even more important for companies to create a comprehensive performance marketing plan to acquire engaged app users. Though most consumers spend time in both mobile apps and mobile web, there are benefits of creating a comprehensive ... |
Daily Illini |
Ambassador programs give students unique marketing experiences
Daily Illini They instead target them through other members of the student body who act as representatives or ambassadors. Major corporations from Red Bull to Tinder also have college ambassador programs, which involve college students who use advertising and ... |
Forbes |
Champion And Conquer Your Content Marketing Strategy
Forbes Early in my digital marketing career, I read something that had a lasting impact on my approach to marketing -- an essay published on the Microsoft website by Bill Gates called “Content is King.” Bill Gates is a true visionary. What amazes me is that ... |
Black Enterprise |
McDonald's USA Hires Two New Black Marketing Leaders
Black Enterprise Two African American marketing executives have joined the McDonald's U.S. business branch. Kenny Mitchell has been named vice president of brand content and engagement and Lizette Williams has been tapped for an entirely new role, head of cultural ... |
Forbes |
How Patriots And Eagles Players Can Turn Super Bowl Appearance Into Marketing Money
Forbes The key to marketing is preparation. Individual players need to be prepared for the media onslaught of the week before the game. Players who are interesting or colorful and have something unique to say will benefit from the buildup. Branding takes ... |
Business Administration Information |
3 Marketing Trends to Watch
Business Administration Information Gone are the days that in-depth data analysis is only for major companies with big budgets. According to Forbes' “Ten Ways Big Data Is Revolutionizing Marketing and Sales,” customer data (revenue per customer, responsiveness, loyalty and engagement ... |
CNN |
Reboots designed to solve peak TV's marketing problem - CNN
CNN TV reboots: Critics might snipe, but network revivals like 'Roseanne,' 'Murphy Brown' and other revivals represent a solution to TV's marketing challenges. |
Foxtail Marketing Completes over 40 Successful ICO Campaigns in 2017
PR Newswire (press release) Foxtail focuses on trust building, community engagement, PR, social promotion, paid promotion, and email marketing for their cryptocurrency clients. They also work with their clients after they have launched and closed their ICOs. The ongoing ... |
Forbes |
11 Agency Payment Models That Make Sense In The Modern Marketing Landscape
Forbes Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Forbes Agency Council. Successful PR, media strategy, creative and advertising ... |
Crain's Cleveland Business |
UH names Arthur E. (Ted) Keegan as chief marketing officer
Crain's Cleveland Business University Hospitals has appointed Arthur E. (Ted) Keegan as chief marketing officer for the system, effective Jan. 29, according to a news release. "University Hospitals continues to maintain its leadership position in a changing environment by ... |
ARL now |
Job Listing: Manager of Accounts and Marketing
ARL now Local News Now, the publisher of ARLnow, Reston Now and other local news websites, is seeking an individual of uncommon organizational and interpersonal skills to be our Manager of Accounts and Marketing. This new position, within a growing startup ... |
Forbes |
A Marketing Roadmap For Quicker Learning And Greater Sales Impact
Forbes This year, marketing leaders in many well-established consumer industries will be hard-pressed to deliver the top-line revenue growth demanded by Wall Street investors and their management. Megatrends are part of the challenge. Shifting consumer ... |
eMarketer |
Travel Marketers Plan to Invest in Various Marketing Tech in 2018
eMarketer Travel marketers across a variety of sectors–including transportation, hospitality, restaurants and online travel agencies (OTAs)–will focus on various technology investments within the next 12 months, primarily mobile and social, according to new data ... |
