At SAP, Machine Learning Is Imperative for Content Marketing Personalization - eMarketer

At SAP, Machine Learning Is Imperative for Content Marketing Personalization - eMarketer | marketing - Google News | January 30, 2018 at 07:07PM

At SAP, Machine Learning Is Imperative for Content Marketing Personalization eMarketer When SAP wanted to create a truly bespoke experience for readers of its content websites, the enterprise software company turned to machine learning. David Jonker, SAP's vice president of thought leadership marketing, spoke with eMarketer's Jillian ...

January 30, 2018 at 07:07PM | marketing - Google News
At SAP, Machine Learning Is Imperative for Content Marketing Personalization - eMarketer
marketing - Google News