'Data is everything': Netflix is pouring money into marketing — and that should benefit programmatic - Digiday

'Data is everything': Netflix is pouring money into marketing — and that should benefit programmatic - Digiday | marketing - Google News | January 25, 2018 at 02:14AM

Digiday

'Data is everything': Netflix is pouring money into marketing — and that should benefit programmatic Digiday Few brands have the fortitude to run marketing on their own without much reliance on ad agencies, but Netflix is an exception. With an in-house approach, Netflix is increasing its marketing spend from approximately $1.3 billion to $2 billion this year ... and more »

January 25, 2018 at 02:14AM | marketing - Google News
'Data is everything': Netflix is pouring money into marketing — and that should benefit programmatic - Digiday
marketing - Google News