NRA Boycott Shows Why Brand Values Are A Vital Marketing Strategy - Fast Company

NRA Boycott Shows Why Brand Values Are A Vital Marketing Strategy - Fast Company | marketing - Google News | March 01, 2018 at 08:04AM

Fast Company

NRA Boycott Shows Why Brand Values Are A Vital Marketing Strategy Fast Company What marketers need to do is start spending as much time hashing out their brand's convictions–and on which issues they take a stand–as they do their overall tone and style guide. “Most will follow the public appetite because that's where the dollars ... and more »

March 01, 2018 at 08:04AM | marketing - Google News
NRA Boycott Shows Why Brand Values Are A Vital Marketing Strategy - Fast Company
marketing - Google News