How marketing built Lego into the world's favorite toy brand - CNBC

How marketing built Lego into the world's favorite toy brand - CNBC | marketing - Google News | April 27, 2018 at 02:13AM

CNBC

How marketing built Lego into the world's favorite toy brand CNBC The humble Lego brick is celebrating its 60th anniversary this year. CNBC looks at how marketing has kept it at the top of children's wish lists, in spite of poor 2017 results. When Julia Goldin found out she'd got the job as chief marketing officer ... and more »

April 27, 2018 at 02:13AM | marketing - Google News
How marketing built Lego into the world's favorite toy brand - CNBC
marketing - Google News