Marketers Need To Measure Twice And Cut Once - Forbes

Marketers Need To Measure Twice And Cut Once - Forbes | marketing - Google News | April 25, 2018 at 09:19PM

Forbes

Marketers Need To Measure Twice And Cut Once Forbes Here's why marketing accountability, not cost control, is the best path to increasing shareholder value. A recent analysis by Forbes found that marketers that invested in higher levels of marketing accountability are achieving 5% better returns on ...

April 25, 2018 at 09:19PM | marketing - Google News
Marketers Need To Measure Twice And Cut Once - Forbes
marketing - Google News