Professor Neil Bendle: Why Investors Need Better Measures and Reporting of Marketing Performance - Forbes

Professor Neil Bendle: Why Investors Need Better Measures and Reporting of Marketing Performance - Forbes | marketing - Google News | June 26, 2018 at 12:22PM

Professor Neil Bendle: Why Investors Need Better Measures and Reporting of Marketing Performance Forbes Our team of experts from the Forbes Marketing Accountability Initiative powered by MASB works with leading CMOs, academics and experts to learn how firms are measuring and growing the contribution of marketing to enterprise value. Neil Bendle ...

June 26, 2018 at 12:22PM | marketing - Google News
Professor Neil Bendle: Why Investors Need Better Measures and Reporting of Marketing Performance - Forbes
marketing - Google News